Yippee! We’re 74!

Since 1946 Handcraft has evolved, adapted, and continued to grow to become one of the best-selling manufacturers in the children’s undergarment apparel industry.

Our award-winning brand continues to focus on quality and creativity in our collections and our packaging. We have been proudly recognized as the nation’s favorite brand of character underwear which include Disney, Marvel, Nickelodeon, and so many more.

Handcraft is constantly growing to fit and align with the demands of our target market. Today we hold the rights to over 70 properties, and supply products to top retailers worldwide.

We believe in building partnerships that will last a lifetime. As a family business well into our third generation, we still uphold the same traditions that our company was built on and has become our mission today, to “Provide the customer with Quality, Comfort and Design while bringing Joy to everyday moments.”

Sustainability & Giving Back

With offices in New York, New Jersey, Arkansas, Philippines, China, and Bangladesh, Handcraft has spread its roots and continues to push our brands core values.

We operate our worldwide facilities in compliance with all applicable environmental laws and regulations. We look to design products, processes, equipment, and packaging that are environmentally friendly and economically viable. In addition, we encourage our employees to help support the local community. We support numerous charities, donate product to emergency relief efforts when needed, and of course provide underwear to those less fortunate.

Education & Social Engagement:

Handcraft recently launched pottygenius.com, a free social community where parents and caregivers may learn expert potty training tips and tricks and also share their own personal stories and adorable pictures. We run photo contests and giveaways often and we also get to learn about our youngest consumers as they strive for Potty Independence.

Our goal at Handcraft is to continue to focus on the needs of children and provide them with products that not only are a milestone in their development, but also a source of joy and pride. We feel Potty Genius is an extension of who we are and why we do what we do. Happy training!